Video Content for Learning: The Hunger Grows

We don’t actually see anything for what it truly is. Our eyes provide our brain with a virtual simulation of an object, based on a series of electrical impulses sent to the brain via the optical nerve. Our eyes reconstruct objects to an astonishing degree of accuracy, but it is still a reconstruction.

Because the eye is arguably our most complex sense organ, humans are intensely visual creatures – which helps to explain why video as a media type, reigns supreme.

A lot of contemporary literature in the learning technology sector evidences the huge surge in popularity of video based content. Research articles from the Fosway Group and Cisco provide insight into video consumption, and with multiple speakers focusing on video based learning at the 2018 Learning Technologies conference, this is a topic that should be of interest to a variety of L & D professionals. Let’s see how this plays into elearning solutions.

Demand for video content in elearning

L&D Demand for Video Based Learning

79% of L and D professionals that were interviewed in a study conducted by the Fosway Group reported that they expect their demand for video based learning to increase or stay the same throughout 2017 [1]. We can see this appetite for video content reflected in wider culture.

Platforms like YouTube dominate the digital media scene, with consumers ravenous for video content. To provide some sense of scale to how popular this medium is, global mobile data traffic grew by 63% in 2016, to approximately 7.2 Exabytes per month. 1 Exabyte equates to over 1 billion Gigabytes. And out of this colossal volume of traffic, mobile video traffic accounted for over 60% [2].

Being visually dominant creatures, it is no surprise that video content is so effective at engaging the viewer. Harnessing this power in learning solutions is paramount for any content creator. Even on a practical level, video is a strong communication tool for messaging a nationally or globally disparate workforces and is a welcome alternative to flying everyone in for a company development retreat. However, video content requires a significant investment, and given the fact that scalability can sometimes be a limiting factor, it is even more important to understand how video content is consumed by learners, so that it is captured and rendered in the right way.

Therefore it is important to detect which devices learners are viewing content from, desktop / mobile etc. This can provide content custodians with useful data about their learners’ viewing habits and preferences. We also recognise the value of being able to assess the effectiveness of one video over another and evaluate their impact in terms of learner engagement. Pathway offers our clients deep video analytics to gain this level of insight.

Video Content is the Future

No matter which way you cut it, video based learning content is here to stay, how it is harnessed however, depends on the context of the client’s needs. This is where WillowDNA’s expert consultancy comes into play. Not only do we develop video content from scripted dramas through to beautifully crafted interviews, but we also provide guidance around recommended video length and how to actually incorporate video into a client’s blended learning solution.

On top of this we can also edit and adapt existing video footage that clients may already possess from previous initiatives. This approach can help to save costs of it is feasible to repurpose existing material, making video content even more attractive for L&D projects.

Contact us today to see how WillowDNA can incorporate video content into your learning solution.