Demand for video content in elearning

Video Content for Learning: The Hunger Grows

We don’t actually see anything for what it truly is. Our eyes provide our brain with a virtual simulation of an object, based on a series of electrical impulses sent to the brain via the optical nerve. Our eyes reconstruct objects to an astonishing degree of accuracy, but it is still a reconstruction.

Because the eye is arguably our most complex sense organ, humans are intensely visual creatures – which helps to explain why video as a media type, reigns supreme.

A lot of contemporary literature in the learning technology sector evidences the huge surge in popularity of video based content. Research articles from the Fosway Group and Cisco provide insight into video consumption, and with multiple speakers focusing on video based learning at the 2018 Learning Technologies conference, this is a topic that should be of interest to a variety of L & D professionals. Let’s see how this plays into elearning solutions.

Demand for video content in elearning

L&D Demand for Video Based Learning

79% of L and D professionals that were interviewed in a study conducted by the Fosway Group reported that they expect their demand for video based learning to increase or stay the same throughout 2017 [1]. We can see this appetite for video content reflected in wider culture.

Platforms like YouTube dominate the digital media scene, with consumers ravenous for video content. To provide some sense of scale to how popular this medium is, global mobile data traffic grew by 63% in 2016, to approximately 7.2 Exabytes per month. 1 Exabyte equates to over 1 billion Gigabytes. And out of this colossal volume of traffic, mobile video traffic accounted for over 60% [2].

Being visually dominant creatures, it is no surprise that video content is so effective at engaging the viewer. Harnessing this power in learning solutions is paramount for any content creator. Even on a practical level, video is a strong communication tool for messaging a nationally or globally disparate workforces and is a welcome alternative to flying everyone in for a company development retreat. However, video content requires a significant investment, and given the fact that scalability can sometimes be a limiting factor, it is even more important to understand how video content is consumed by learners, so that it is captured and rendered in the right way.

Therefore it is important to detect which devices learners are viewing content from, desktop / mobile etc. This can provide content custodians with useful data about their learners’ viewing habits and preferences. We also recognise the value of being able to assess the effectiveness of one video over another and evaluate their impact in terms of learner engagement. Pathway offers our clients deep video analytics to gain this level of insight.

Video Content is the Future

No matter which way you cut it, video based learning content is here to stay, how it is harnessed however, depends on the context of the client’s needs. This is where WillowDNA’s expert consultancy comes into play. Not only do we develop video content from scripted dramas through to beautifully crafted interviews, but we also provide guidance around recommended video length and how to actually incorporate video into a client’s blended learning solution.

On top of this we can also edit and adapt existing video footage that clients may already possess from previous initiatives. This approach can help to save costs of it is feasible to repurpose existing material, making video content even more attractive for L&D projects.

Contact us today to see how WillowDNA can incorporate video content into your learning solution.





Learning Technologies

Learning Technologies 2018 in Review: Microlearning, Video & Social Focus

After working with a much more diverse range of clients during 2017 and having felt my outlook as an Instructional Designer change, I was very intrigued to see what the atmosphere would be like at Europe’s leading L&D exhibition for 2018.

One thing was for certain – I did not expect the level of turnout that greeted me as I entered the Olympia centre. Everywhere I looked I could see bustling crowds of people listening to a wide range of speakers from different nations and business backgrounds; sharing their most important messages for the industry going forwards into the new year. But just what exactly were these messages? Maybe more importantly were any of them worth paying attention to?

Well the short answer is yes, but it may not be the ones you think. As I walked around trying to find the most controversial or up and coming trend, keeping one eye out for unexpected or unusual topics, I couldn’t help but notice how popular the tried and true discussion points were still, despite their relatively aged positions in the industry.


Learning Technologies


Microlearning still retained a solid and noticeable position, with multiple speakers dedicating their stage time to the deeper application of its potential. For me, and the rest of the team at WillowDNA, this proved just as exciting as any of the more fringe discussions like the role of AI chat bots in elearning and so on. It showed just how innovative and pioneering WillowDNA was over a decade ago when it first emerged on the organisational learning scene.

If microlearning is still being discussed and explored in 2018, then it is definitely a mode of learning that is here to stay. This is good news for our business as microlearning was a founding tenant of our cloud based LMS Pathway.

But it wasn’t just microlearning that retained its relevance in the 2018 conference. Seminars related to social learning technology generated a fair amount of interest, with the fostering of a user driven learning culture seemingly tapping into the ascendancy of social media within the wider world.

Ease of access and consumption convenience are facets that bleed over between social and microlearning, which could explain microlearning’s impressive buoyancy in contemporary debate. While social learning as an industry term is not a new phenomenon, by the sounds of it, the true potential and scope within elearning has yet to reach its peak. While being fairly circumstantial from business to business, social learning still has a place at the forefront of L&D debate.

Video based content also boasted a healthy contingent of speakers, who focused on angles from knowledge retention and inciting culture change to instant gratification through bite-size knowledge clips. Video as a content medium is incredibly potent, but similarly to social learning assets, it must be rendered and deployed carefully and conscientiously. We will cover the details of its effectiveness in the near future, looking into research conducted by the Fosway Group, but being emphasised within several talks indicates video based learning is still growing into its role within L&D.

These well-known L&D topics are apparently still at the forefront of a lot of people’s minds despite newer terms such as Alternate Reality and AI starting to establish beach heads in wider discourse.

I am by no means writing off these fledgling additions to the L&D arsenal, but with WillowDNA’s decade-long championing of microlearning being a case in point, things take time to emerge as dominant learning solutions. Whether that’s because the sceptics amongst us demand rigour and endurance from hot trends before accepting them or some parts of the industry arrive later to the party, the same will apply to these emerging sub-fields.

I suspect it will be some time before we see them being discussed as confidently and vigorously as the big three, Micro, Social and Video – which for me, the 2018 Learning Technologies exhibition seemed to confirm.

Rory Birch – Instructional Designer, WillowDNA 


Contact us to find out how at WillowDNA we capture social, video and microlearning within the heart of our learning solutions.

If there is no wealth like knowledge, then share the wealth through video!

The Dalai Lama said  ‘Share your knowledge, It’s a way to achieve immortality’. Now, it’s not my normal practice to start blog posts with quotes from the Dalai Lama but in this case, I thought it rather apt.  One of the most effective ways to capture and share insights (both in reach and cost) is via video – nothing new there but interestingly I believe it’s one of those topics that suffers from chronic over thinking and not enough action.  If you are going to be immortalised in video, you need to get it right! For me, there are two clear choices; professionally shot video or authentic raw video takensimply and shot in context.  However, often the costs of high production video are prohibitive or simply don’t make sense.  if it’s for a major product launch or key strategic 12 month programme then perhaps, but in a rapidly changing and shifting environment where context and challenges move at pace, it’s not going to work.  It’s then in the hinterland between the professional film crew and simple webcast style that disaster can lie.  Please, whatever you do, don;t take the compromise position between the two – an attempt at a formalised video with your protagonist in a boardroom, by a strategically positioned pot plant or casually leaning on the balustrade of a first floor landing, shot with a camcorder – save us all!  It’s as natural and authentic as a politician having a pint in his ‘local’ or ‘spontaneously’ joining in a kick about at the park! why-panopto-hero It’s never been easier to create authentic, true to reality, simple video that captures the context and reflects on the lessons both good and bad from people really doing the work that needs to get done.  One such solution is Panopto, the video capture platform, which we have integrated into our cloud LMS, Pathway.   It enables people to rapidly capture video, automatically sync it with relevant media (such as a slide deck that outlines key lessons learnt, instructional video of a key process) and makes all content searchable.  It also enables others to collaborate by adding their own tags and comments. It’s a living library that can grow, flex and change as quick as you need it to.  It’s technology like this that’s putting valuable content development into the hands of your people and if they create it, they will believe it and use it.