Privacy and Cookie Policies – WillowDNA
WillowDNA is the website and a trading name of Willow Learning Ltd.
At WillowDNA, we are committed to safeguarding the privacy of our website visitors. We abide by the Data Protection Acts to protect information about our clients. By using the WillowDNA website, you consent to the collection and use of information by WillowDNA, as detailed below.
Performance cookies give us data to help analyse how visitors use our websites and monitor website performance. This allows us to provide a quality experience by quickly identifying and fixing any issues that arise. For example, we use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to help address issues such as why some pages are receiving error messages.
We use Google Analytics to analyse the use of our website. This analytics service provider generates statistical and other information about website use by means of cookies.
The information generated relating to our website is used to create reports about the use of our website.
Our emails may contain a single pixel to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to users. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.
Other 3rd party cookies
Our website may contain links to other websites, including through the use of share buttons (eg Twitter) or Facebook “Like” buttons. These other websites, services and applications may set their own cookies on users’ computers, collect data or solicit personal information. You should refer to any privacy policies found on such websites, services and applications to understand how your information may be collected and used.
You can find out more about cookies and how to disable cookies at allaboutcookies.org.
We will not give, sell, rent or lease any personally identifiable information from you to any other company whether you share this with us through an email or an online form. We will only share the personal data you provide online with our staff and/or our business partners where it is appropriate to provide you with our services, or keep you updated about our services unless we have your express permission to use the information for other purposes, or are required to disclose the information by law.
WillowDNA may use the information we collect to notify you about important changes to the WillowDNA website, or about new services and special offers we think you’ll find valuable. To opt out from receiving such information from us please email us at firstname.lastname@example.org.
Under the Data Protection Act, you have the right to access the personal information that we have registered about you. You have a right to request that the information is corrected or deleted if the information is inaccurate, incomplete or irrelevant.
WillowDNA undertakes marketing activity from time to time and the company adheres to GDPR policy in these ways:
(a) Data must be processed lawfully, fairly and in a transparent manner in relation to individuals.
WillowDNA has a legitimate interest to process personal data relating to decision makers and budget holders in medium-to-large organisations in the UK. The data is gathered from publicly available sources, from legitimate providers of business contacts and directly from the companies concerned.
(b) Data must be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
Data is collected solely for the purpose of compiling a database of business contacts to be used by WillowDNA for business-to-business marketing.
(c) Data must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.
The data collected is limited to names of senior managers and directors, their job titles, company addresses, company landline telephone numbers and corporate email addresses.
(d) Data must be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.
WillowDNA checks records and record reports to ensure that it is kept accurate and up-to-date.
(e) Data must be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed
If a person leaves their role, their name and contact details are deleted from the database. However the information may still be used for suppression purposes i.e. to ensure that it cannot be added to the database again.
(f) Data must be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
WillowDNA operates a rigorous data security environment.
For more information, please email us at email@example.com.
We will publish any changes to this policy on our website to make sure that you always know how we use personal information.