The Situation

IPG Mediabrands wanted a course built for their new starters – to introduce them to the world of media, the terminology, and processes involved.

The Solution

We created a variety of elements; eBooks, eLessons, motion graphics, and quizzes. There was a strong emphasis on engaging learners through design and interaction.

The nature of the subject and the branding guidelines for the company naturally lead us to using a lot of iconography to explain concepts and depict information. Each screen had unique elements and the courses were created to be rich with engaging interactive elements. 

Skills Needed

  • eLearning design
  • e-Book creation
  • Instructional design
  • Interactive course development