The Situation
IPG Mediabrands wanted a course built for their new starters – to introduce them to the world of media, the terminology, and processes involved.
The Solution
We created a variety of elements; eBooks, eLessons, motion graphics, and quizzes. There was a strong emphasis on engaging learners through design and interaction.
The nature of the subject and the branding guidelines for the company naturally lead us to using a lot of iconography to explain concepts and depict information. Each screen had unique elements and the courses were created to be rich with engaging interactive elements.
Skills Needed
- eLearning design
- e-Book creation
- Instructional design
- Interactive course development
