Working together, Initiative and WillowDNA created an integrated approach to this key business need. Initiative and WillowDNA created the overall learning concept, including the overall ecosystem linking learning, performing and delivering through the tool, the community site and, of course, the learning itself. The tools employed included social media tool Yammer and WillowDNA’s Pathway platform to serve up the learning objects.
The course design uses Willow’s Pathway methodology, providing a learning path that focuses on a specific area and practical application of the Matrix tool, enabling learners to focus on the specific need for their campaign at that point in time. The WillowDNA team used a sophisticated approach to walkthroughs to illustrate the use at a very detailed level of this highly technical tool. Learners are further supported in their use of the tool by materials that explore the applied use of software in a business context. These materials include e-learning and expert insights and summary documents that distill key points. The course is reached via the tool itself as online help. It is a performance learning tool, working as a just in time approach as well as a method of inducting new people.