E-Learning for Chartered Institute
of Public Relations
CODE OF CONDUCT
As a relatively small professional body, a flexible, scalable solution to hosting and rapid content development has been
the springboard into digital CPD.
E-Learning for Chartered Institute
BESPOKE CONTENT
THE CHALLENGE
The Chartered Institute of Public Relations (CIPR) have a strong reputation for providing the highest quality professional
development and training. Therefore, taking their content online requires a deep insight into the challenging
environments in which their members work and a clever visual touch to make content compelling and credible.
THE SOLUTION
WillowDNA created the e-learning that showcases real case studies to bring the code to life, with challenging
assessments demonstrating the importance and real value of the code in working life. It ensures the content is much
more than simply a compliance exercise – it is a valuable tool for protecting and enhancing the reputation of PR
agencies throughout the UK by linking the code to real business cases.
THE RESULT
The programme is launching in March 2015 so we’ll check back over the coming months to see how things are going.
Learning Partners
WillowDNA are online learning partners, providing as little or as much support as you need to realise your online learning goals. From hosting through to full curriculum development and service management, WillowDNA are your complete online learning provider..