Commentators at Cambridge University published an article earlier this year exploring the future of e-learning and role of short snappy content, supported by the guidance of an expert tutor. This would shape the future delivery model for students. Back in 2013 we published a White Paper exploring exactly this concept of created and curated content that powers our learning path design concept.
It’s a model that our clients have used across the globe to deliver more impactful learning experiences and ensure collaboration and application are sustained.
More and more, our team are working with clients to create short, high impact content, from animations and quick how to videos through to game style challenges and scenarios.
Debbie Lawley, MD at WillowDNA says ‘It’s great to see the recognition that content can inspire and start a learning journey but is recognised as part of the process. Our role as learning content and technology suppliers is to help organisations set the scene for great performance through engaging the audience and inspiring change’.
A great example of this was our work with Mediabrands on a new tools launch back in 2016
As well creating formal performance content, a key element of the programme for their new tools launch was high impact comms content, designed to feed curiosity about the new tools and start conversations throughout the business:
To accompany the formal content and encourage independent research and application of the knowledge covered in the e-learning modules, e daily google quiz, developed using Articulate Storyline was released every day for a fortnight, encouraging learners back to the LMS to take part in daily challenges and win prizes.
As a compliment to this, each global office were encouraged to upload video case studies of how they were using the campaign planning cycle in new work pitches and discussing the revenue generated. Top case studies as rated by their peers won prizes for their local office and provided useful content for the business as a whole.