How do you feel about your team’s sales confidence and can you honestly say your team is selling consistently across your whole offering?
How Confident are Your Sales People?
If sales people lack the confidence to sell certain products within the range of your offering, figures and profits are going to suffer. Over 40% of salespeople interviewed for the 2017 state of inbound report confirmed that for them, prospecting is the most challenging part of the sales process. If this is the case then a natural response from many salespeople could be to stick to what they know – by prioritising some products over others.
Only by initiating a behavioural change can your team gain the confidence to implement the correct and most effective sales methodology, strengthening the sales across your whole product or service offering. You can achieve this by providing practical, online training that is specifically tailored to reflect your sales team’s day to day environment.
WillowDNA specialises in crafting bite-sized elearning content, using a range of mixed media assets that allow sales people access to relevant resources in the field according to their unique requirements. This ensures continual development and maintains consistent levels of best practice, ushering in the behavioural change you want to see in your team.
The Sirius Decisions sales onboarding report confirms these results, stating that high-performing sales organisations are twice as likely to provide ongoing training as low performing ones.
WillowDNA’s online platform, Pathway LMS, can be structured to give your managers direct control over their team’s ongoing training programme, making it easy to facilitate this continual development and culture of growth in your team.
Do you think the challenge of prospecting is negatively affecting your staff’s sales confidence and their approach to selling?
Contact us at WillowDNA to discuss how we can help you and your team.