e-Learning for Telecoms – Telefonica O2

Leadership Academy

Delivering an organisational wide solution to leadership development that also drove adoption of communities for a fraction of the cost of traditional workshop based programmes.

  • Community integration Community integration
  • Pathway LMS Pathway LMS
  • Bespoke content Bespoke content
  • Learning communities Learning communities
  • Social learning Social learning

The Challenge

In the autumn of 2013, Telefonica UK launched their coaching programme to managers throughout the Telefonica UK business. The key driver for this programme was to embed a coaching culture of enhanced skills and confidence within managers, against the backdrop of time-limited audience working in a rapidly changing business environment.

The Solution

Telefonica UK worked with WillowDNA to create a six week programme, which comprises a modular online programme that supports a journey to coaching excellence. Learners are organised into cohorts and, following a kick-off event, are given access to the online coaching pathway.The formal learning assets include e-learning, e-books, video, interactive scenarios, templates and quick guides. Embedded within the coaching pathway are opportunities for the cohort to discuss and explore key issues via group discussion topics and in their action learning sets. The online programme is punctuated by an intensive coaching workshop where the focus is on practice and personalised feedback from experts. Delivered using Pathway LMS, it provides the ideal blend of formal learning scaffold and integration with the Yammer communities and wider resources via Telefonica’s learning portal and organisation wide learning resources.

The Result

The time spent on face-to-face events is much more intensively focused on individual support because the online programme has already taken them on much of the journey, and continues to build on the face to face event afterwards. It has become the mainstay of the leadership academy – originally developed for the marketing community, it has subsequently been rolled out across the organisation. Integrated with their learning portal and Yammer community, it provides a complete ecosystem for leaders to develop their skills through the support of a formal learning scaffold and the richness of informal learning opportunities and peer support.


This coaching programme has a more blended approach to learning. It has enabled us to move a lot of the learning content away from a traditional classroom environment, while still focusing on practicing skills when it’s important. Our managers enjoy the flexibility the programme gives them to learn where and when they want, and the support they get from learning alongside their peers.

Ed Fothergill, Talent Development, Telefonica O2 UK

Back to Case Studies

Learning partners

WillowDNA are online learning partners, providing as little or as much support as you need to realise your online learning goals. From hosting through to full curriculum development and service management, WillowDNA are your complete online learning provider.

Talk to us today