e-Learning for Rock and a Hard Place

New Online Learning Business

Gold Award winners after just one year at the Learning Awards 2016 and customers worldwide, this brand new online learning company, powered by WillowDNA technology and content is the blueprint for taking your knowledge online.

  • Pathway LMS Pathway LMS
  • Service Management Service Management
  • Bespoke content Bespoke content
  • Specialist training Specialist training
  • Learning strategy Learning strategy

The Challenge

Rock and a Hard Place Learning (R&HP) is a specialist online training company for the communications industry. Having accumulated years of insight and experience in the world’s top advertising and media agencies, the R&HP team had a wealth of raw content with which they could develop a complete learning solution for graduates and new entrants into this demanding sector. Recognising the opportunity to benefit from an online academy approach to building a successful and sustainable product, with greater reach across the UK and beyond, R&HP needed a partner who would support them at every step in creating a new online learning business. With our extensive experience in content development and complete service management for the advertising sector, WillowDNA were chosen as the online partner for R&HP.

The Solution

WillowDNA supported Rock and a Hard Place to develop their online proposition, ensuring they developed a content creation strategy that was affordable and sustainable and a commercial model that works both for their business and their learners. Our project team provided consultancy to script writers to help them develop and repurpose raw content efficiently and sustainably. Our instructional designer developed a range of content, including e-learning, e-books, online scenarios and assessments. Our service delivery team provide QA, proof reading and on-going revision management. The Rock and a Hard Place online academy is hosted on our Pathway Cloud LMS platform. It helps reinforce the Rock and A Hard Place branding and can be customised and co-branded for agencies seeking their own tailored academies.

The Result

WillowDNA have enabled the R&HP team to reach out to a global audience. Drawing on their many years of experience in the most high profile agencies in the UK, the R&HP team have been able to create a business which delivers high impact learning to a demanding audience. By partnering with WillowDNA, they have ensured their online learning product is the best in class. WillowDNA take care of the complete online service provision, from content development through to hosting and service management.

Back to Case Studies

Learning partners

WillowDNA are online learning partners, providing as little or as much support as you need to realise your online learning goals. From hosting through to full curriculum development and service management, WillowDNA are your complete online learning provider.

Talk to us today